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Argument: Multilingual labeling broadens product appeal

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Supporting evidence

  • "Multilingual labeling broadens product appeal", Food & Drug Packaging, July, 2003 - Consumers might actually find that multilingual labeling indicates something positive about the company producing a product. This might be that the company is global and thus producing a good product that is worth buying. This all leads to the conclusion that multilingual labeling actually benefits consumers by telling them something important about a company, and that, in turn, such labeling actually benefits companies by increasing purchases of their product.

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